Rockstar has opened its official Grand Theft Auto VI Collection, a line of apparel and collectibles sold through its own store rather than through the game.[1] The store update was published on 8 October, the same day Rockstar detailed the radio stations, and it is a separate line from the $400 GTA 6 Collector's Edition box that sits elsewhere in the same store.[1][2]
What is in the collection?
The range is built on wearable Vice City branding rather than in-game content.[1] There are heavyweight cotton tees in black, blue and pink carrying either the VI logo or the classic Rockstar Games logo, plus a Goodtime State and Macca the Gator set echoing what Jason and Lucia wear in the Ultimate Edition.[1] Stretch-fitted Flexfit caps repeat the VI logo with palm trees tucked inside it, and the original Rockstar baseball cap is available to pre-order in GTAVI colours.[1]
The collectibles are small and chrome-heavy.[1] They take in a two-sided Grand Theft Auto VI keyring, a Vice City money clip, a refillable polished-chrome Zippo lighter, heavy-duty canvas totes and two sets of vinyl stickers.[1] Rockstar says more items will follow and has added a wishlisting feature so mailing-list subscribers can track restocks and sales.[1]
Rockstar frames the range as in-world merchandise first.[1] The Macca the Gator pieces dress the leads in clothing tied to a television show that only exists inside Leonida, while the caps and keyring lean on the VI and Rockstar marks.[1] Beebom reports the studio had already sent similar merchandise to content creators in the last week of September, which had led players to expect an official store drop in early October.[2]
What does it cost?
Beebom's reading of the store listing puts the tees and caps at $29.99 each, the totes and the Zippo lighter at $39.99, and the money clip at $24.99, with a keyring and sticker sets at the cheaper end of the shelf.[2] The outlet notes the pricing lands close to the game itself, observing that two totes cost roughly what the Standard Edition does.[2]
Why it matters before launch
The drop keeps a merchandising drumbeat running into the 19 November release, when GTA VI arrives on PS5 and Xbox Series X|S.[3] It also leans hard on in-world branding, including Macca the Gator, the cartoon mascot of a show inside the game, turning Leonida's fictional culture into real products ahead of launch.[1][2]
Sources and verification
3 sources, 2 from the official record. Last accessed 9 October 2026. Each numbered marker in the story links to its entry here.
- [1]
- [2]
- [3]
